Cheap acquisition already works. The job now is to open the right corridors, switch on verification revenue, and let organic and referral compound — turning a proven test into a category-leading marketplace.
Real results from the same programmatic SEO/AEO engine on another engagement, measured in Google Search Console over a single six-month period. Percentages are large because the starting base was small — this was a site going from 24 indexed pages to 77, not a mature property. What it evidences is that the mechanism works and how fast it compounds, not the scale Cimix would see.
The acquisition machine works. Monetization is switched off by design — not broken.
~€20/day of unoptimized paid social produces 12–15 registrations a day at roughly €1.50 each, on clicks as cheap as €0.03. Engagement runs near 19.6%: genuine demand, not just cheap reach. One caveat we would rather raise than bury — that €1.50 is several times cheaper than category benchmarks would predict for this funnel, and until we can reconcile it against the ad account we treat it as unexplained rather than proven. The planning model therefore uses a more conservative blended figure.
Traffic is Serbia-dominant and paid-heavy, with thin organic. And verification is already a live feature users complete — its revenue is simply at zero, because it's optional. That gap is not a problem to fix. It's the opportunity to build.
Charge the visa-needing nationals who must verify to work legally, and grow on the sheer volume of EU free-movement job-seekers. Different willingness-to-pay, one platform — monetize the first, scale on the second.
Make verification the key that unlocks employer access — the mechanic the largest talent marketplaces use to gate access — instead of an optional add-on almost nobody chooses.
Programmatic SEO/AEO and referral lower acquisition cost as they mature, so each new market opens cheaper than the last — and paid spend stops being the only lever.
A million is the destination. The first 100,000 — with verification revenue switched on — is the milestone that de-risks everything and is worth more than a larger user count with no revenue.
Prove the funnel in the priority corridor and switch on verification revenue. A commercially decisive, believable proof point. On an aggressive budget registrations cross 100,000 inside four months and completed CVs cross it in month five — the projection tab shows both, and the gap between them is the Registration→CV leak this plan exists to close.
Scale the volume engine EU-wide. By the later phases, organic and referral carry ~68% of new registrations at near-zero marginal cost — the mechanism behind the falling blended CAC.
Markets are ordered by labor demand and policy tailwinds. Expansion is KPI-gated — a corridor only opens once the prior one clears its conversion and liquidity targets.
Consolidate the proven Serbian-speaking base. Lock in funnel conversion and the verification mechanic on home turf before scaling.
The Western-Balkans work-visa quota was doubled to 50,000/year in 2024 and the 2025 allocation was used up by early December — real, unmet demand. The governing coalition has since stated an intention to halve it back to 25,000, with no confirmed date, so we plan against a 25,000–50,000 band rather than a stable 50,000. Even at the floor, Germany holds the EU's deepest labour shortage while Nordic markets tighten — it is still where the door is widest.
Bulgaria, Poland and Romania into Germany and the Netherlands. Same proven playbook, new source countries.
Scale free-movement corridors across the EU — the volume engine that carries registrations to 1,000,000.
Open high-demand non-EU corridors where verification value — and willingness-to-pay — is highest. Opportunistic, not core.
Every stage has one specific lever. Together they move a visitor all the way to a paid, verified profile.
A read of the live migration-ad market shows the winning pattern in this niche — and a clear gap in what runs today. This is our creative plan.
The channel mix shifts deliberately from paid-heavy to compounding-heavy as the machine matures. By the final phase, ~55% of the media budget flows to channels that lower acquisition cost as they grow. These splits are our recommended allocation, not a forecast — the modelled consequence of running them is the organic and referral share rising from 25% to 68% of new registrations, which is what pulls blended acquisition cost down over the horizon.
| Channel | Role | Phase 0 | Phase 1 | Phase 2–3 |
|---|---|---|---|---|
| Meta + TikTok paid social | Core volume; cheapest in the Balkans | Primary | Per-country creative | Scales (higher CPMs) |
| Google Ads search + PMax | High-intent capture | Test | Scale | Core intent channel |
| SEO / AEO programmatic | The compounding CAC-killer | Build + index audit | Scale pages | Top-3 channel |
| Referral / viral dual-sided | Drops CAC over time | Instrument | Launch | Major share |
| Influencers diaspora creators | In-language trust | Pilot | Scale per corridor | Always-on |
| Partnerships employers + community | Supply-side liquidity | Seed employers | Formalize deals | Channel partners |
The audience is tightly networked and mobile-first. Short-form content and referral are its two most natural CAC-reducers — and they feed each other.
Invite a friend → both unlock a verification discount or priority employer visibility. The viral loop ties directly to the monetization step, and diaspora chains do most real-world migration anyway.
Registration is the start of the CV, not a dead account. Every step produces value and pulls the user toward the moment verification matters most.
The first action drafts a clean, destination-formatted CV — no empty "figure it out" gap.
A few questions, a voice note, or any old CV → a translated, Europass-norm CV. This is what lifts Reg → CV toward 85%.
"3 jobs in Germany you qualify for" right after the CV — pulling the user into an application.
Surface the gated verification right after an application, when the user most wants to be seen by employers.
Today verification is optional, so almost no one pays. Gate employer access on it — only verified profiles are surfaced to and contactable by verified employers — and verification becomes "the way to actually get the job", not "an upsell". We state the rates honestly:
Grounded in your reported baseline and category benchmarks. Toggle the scenario to see how spend rate sets the calendar — not the total.
| Month | Media spend | New regs | Cum. regs | New CVs | Cum. CVs | Page views | Ad impressions | Revenue | Cum. net |
|---|
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— Revenue accrues where the user is, and this audience is Balkan-dominant, where display rates are a fraction of Western-European ones. Blocking visa-scam, payday-loan and gambling advertisers costs further inventory — non-negotiable for a platform whose whole positioning is trust.
— Priced by market. It gates premium value only — extra applications, priority visibility, CV translation. It never gates job access: charging unemployed migrants for access would destroy the positioning this whole plan rests on.
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| Option | Candidate pays | Net per check | Revenue per CV at our rate | Rate needed to match €19 |
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None of these is measured today. Each shows the range we consider defensible and where it comes from; the default is our recommendation. The funnel conversion rates and the acquisition-cost curve are deliberately fixed — they are the core of the plan, and the scenario toggle above already moves them.
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| Step | Monthly revenue | Change |
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| Jurisdiction | Applies to | The rule | Severity | What to do |
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The reference-depth of the plan, folded into expanders so the surface stays clean. Cimix plugs into the platform and org rather than hiring all of this.
Mitigation — employer/supply-side workstream from Phase 1; verification tied to real employer access; start with documented-shortage corridors (Germany).
Mitigation — gate access on verification; prioritize the visa-needing segment; validate the rate on two corridors before scaling spend.
Mitigation — lead expansion with organic/SEO/referral; keep Balkan paid as the cheap base; reallocate on cost-per-verified-user.
Mitigation — model a 25k–50k quota band; don't over-index on one corridor; diversify early.
Mitigation — rigorous "prove yourself to employers, never pay us for a job" positioning; trust content; verified-employer badges.
Mitigation — verification itself is the quality filter; employer feedback loops.
Mitigation — lifecycle re-engagement; new-match alerts; referral loops.
Mitigation — first-party analytics reconciliation in the first two weeks, before any spend scales.
Mitigation — the paywall gates premium value only — extra applications, priority visibility, CV translation — and never job access. Charging unemployed job seekers to reach work would destroy the trust this marketplace runs on. Modeled with an explicit drag on CV completion, and launch is gated on employer liquidity rather than on a date.
Mitigation — ad revenue accrues where the user is, and this audience is Balkan-dominant, where display rates run a fraction of Western-European ones. We model advertising as a margin accelerant, never a revenue pillar — and block visa-scam, payday-loan and gambling advertisers even though it costs inventory. An audience this exposed cannot be sold to predatory buyers.
One figure — the true visitor→registration rate — reshapes the whole model. So the first two weeks are about closing the data gap, not spending. This is how we de-risk before we scale.
A low-barrier on-ramp designed to hit the early signals of Milestone 1 — then the full tiers to run the machine. Draft indicative pricing in EUR; media spend is client-funded and separate.
A 90-day, single-lane proof (e.g. Serbia → Germany) on real spend — deliberately automation-light: the compounding pieces only (SEO/AEO engine + AI CV builder + full funnel & verification instrumentation). It proves the Reg→CV lift, the first switched-on verification revenue, and a clean CPA read — the exact inputs needed before scaling. Carries the full guarantee stack (incl. a 14-day pilot-confidence refund) and converts to Scale.
A one-time build. Every asset it produces stays with Cimix.
Assembled separately — a measurement build, a programmatic SEO engine, an AI onboarding product, a payments and paywall layer, and a multi-country creative system — this is a €60,000–€90,000 build. It is charged once.
It is one integrated build: the SEO engine and the CV builder share the same page and profile infrastructure, and the monetization layer needs the measurement foundation to report against. The workstreams are not sold separately.
Not included in the monthly fee — stated plainly so the number is honest: media spend (client-funded, paid directly to the ad platforms, never routed through us) · per-check identity-verification vendor cost and payment-processing fees · your own internal staff.
Service levels: named point of contact · defined response window · bi-weekly growth review · monthly reporting on a fixed date.
Bought separately, this is €27,000+/month of agency-equivalent capability. The Scale retainer is €9,900.
Media spend is client-funded and separate from the service fee. The setup is one-time, and the assets it builds stay with Cimix. Pricing is draft and indicative, subject to final scoping.
One promise reassures; a stack breaks the risk of saying yes entirely. Refunds and holds apply to our service fee only — never your client-funded media.
The acquisition already works. Now we switch on the revenue, open the corridors, and let organic and referral compound.
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